Newsletter archive

Issue 7 - February 2021 (26/02/2021)

This edition included an important reflection on the need for designers to prioritise their relationship with business over sharpening craft in order to improve the influence we've worked so hard to achieve. We also explored the ROI of content design, how we could rethink growth as the business success status quo, and how radical economic models could help us shift from systems which polarise to ones which enable positive, collaborative relationships.

Issue 6 - January 2021 (29/01/2021)

2021's issue introduced a fresh look and some new content. We took a deep dive into the Circular Economy, explained the difference between CAPEX and OPEX spending, looked at report on the state of design in 2021, and listened to how you can you become business-savvy without compromising design values.

Issue 5 - Nov/Dec 2020 (03/12/2020)

The final issue of 2020 reminded us of some key business fundamentals, introduced the world of positioning, and shared content on how to get business value from the Design Sprint. If you're new to Growth Design, we looked at a great talk covering this increasingly popular discipline. Finally, we wrapped 2020 by looking at how Salesforce make ethical business decisions while revealing the enormous business opportunity available to companies with ethics at their core

Issue 4 - October 2020 (21/10/2020)

This issue we covered Customer Lifetime Value (CLV), The Business Model Canvas, and practical ways to level up your design communication. In future thinking, this edition looked at emerging content business models from China and how Capitalism can be reimagined for the good of the planet.

Issue 3 - September 2020 (18/09/2020)

In September we demystified strategy and Customer Acquisition Cost, and introduced the Kano Model for business analysis. For building influence of design we shared a generous essay from a designer at Google and a candid talk from UX London. Finally, we looked at the future of startups, reading the sage words of two veterans concerned by tech's overwhelming focus on growth and disruption.

Issue 2 - August 2020 (13/08/2020)

A SaaS-focused issue, taking a closer look at subscription business models and how businesses of all types can move towards this flexible model. We touched on the Circular Economy, and shared great resources for building influence as content designers and leadership change-makers. This issue features another practical framework for showing the ROI of design, and featured wise words on what it takes to run your own design business.

Issue 1 - July 2020 (16/07/2020)

The first edition of Designers in Business included opinion on how designers can gain more influence at executive level, introduced Porter's Five Forces, shared tools for measuring the ROI of design, and how Path Dependence could be stifling innovation in your industry.