the newsletter for designers who want to make sense of business

Illustration of two designers talking with picture of business charts in the background

The Designers in Business newsletter helps fellow designers build confidence in their understanding of the models, strategies, and language of modern business.

Whether you're a
UX, UI, Content or Digital Product Designer, a better grasp of how business works can give us the confidence to design and collaborate more effectively.

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Illustration of two designers talking with picture of business charts in the background

What to expect from the newsletter.

The Designers in Business newsletter is a monthly digest, curated with care by Tom Prior. Each edition includes curated articles from across the web, sharing content covering topics such as:
Business terms, simply explained
Common business models & strategies
Business ethics and social responsibility
Business education options for designers
Opinion on the impact of design in business

Why would a designer want to better understand business?

Shaking hands

Collaborate more effectively

Non-designers often come to work with a business mindset. Empathy with this approach may set us up to better collaborate with these disciplines.

Keep that seat at the table

Design is finally gaining influence at board level, but how do we maintain it? A business lens could help design leaders ensure they are taken seriously for the long term.
Arrows pointing in different directions

Influence decision making

By demonstrating some business acumen, we can more confidently show why accessible, inclusive, and ethical design is great for business too.
Visualisation of an explosion

Be a catalyst for change

Think the world of business could be doing better? Understanding how business works could put designers in a better position to impact how it operates in future.
A book with a bulb in front of it

Tell compelling project stories

Showing how your work also influenced business outcomes can make for a more relevant case study, and help your work stand out when making your next move.
Speech bubbles

Develop a shared vocabulary

Speaking the same language as those we work with could help designers be taken more seriously as partners influencing positive outcomes for customers.